From a single concept to a thriving brand. Dive into the intricate process behind NOUS STUDIO, exploring everything from design and technology to the strategic business plans.

Change Hypothesis and Sustainable Development Goal (SDG): Our project began with the hypothesis that there is a lack of jewellery brands inclusive of all genders. We aimed to address this gap by creating a gender-neutral jewellery universe, aligning with Sustainable Development Goal 5 on gender equality.

Trend Research: Extensive trend research highlighted the increasing openness to diversity and the growing demand for gender-neutral products in today's society. This trend provided a strategic opportunity for our brand to emerge and thrive.

Business Concept - BMC (Business Model Canvas): Our business model is built on the foundation of inclusivity and sustainability. We focus on direct-to-consumer sales, with a lean production model that minimizes waste and carbon emissions. Our key revenue streams include online sales, pop-up events, and collaborations with like-minded partners who share our values.

Persona: We developed personas representing individuals across various genders and age groups who value individuality and self-expression through their accessories. These personas guided our design decisions and marketing strategies.

POV (Point of View) HMW (How Might We): Our design process began with defining a clear point of view on the problem we aimed to solve: How might we create a jewelry collection that transcends traditional gender norms and celebrates individuality?

Design Drivers: Our design drivers revolved around concepts of comfort, minimalism, and versatility. We aimed to create jewelry that could be seamlessly integrated into anyone's daily life, regardless of gender, while still making a bold statement.

Moodboard: Our moodboard visually captured the essence of our brand, showcasing imagery and aesthetics that reflected our commitment to inclusivity, simplicity, and timeless design.

At the core of our production process was the artistry of handcrafting wax prototypes and designs. Each intricate detail of our jewellery pieces was meticulously sculpted, breathing life into our concepts and allowing us to refine our designs with a tactile, hands-on approach.

Building upon our handcrafted wax prototypes, we developed rubber molds to ensure consistency and reproducibility in our production process. These molds captured the essence of our designs, enabling us to replicate our creations with precision and efficiency.

Embracing a sustainable ethos, we adopted an on-demand production model for the majority of our jewellery. By crafting items only as orders were received, we minimized waste and excess inventory, while also maintaining financial stability and adaptability to market demands.

Every piece of jewellery was crafted with care and devotion in the heart of Copenhagen. Our dedication to preserving traditional techniques ensured that each creation carried a sense of authenticity and soul, resonating with our commitment to quality and sustainability. Through the fusion of handcrafted artistry and modern technology, we forged a path towards sustainable, ethically produced jewellery that embodied the values of creativity, innovation, and social responsibility.